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Many business owners ask themselves: what would help my business the most - SEO or SEM? Depending on your business, one option may help your online presence more than the other.

Very few businesses have a dedicated individual reviewing their social media marketing for efficiency. But social media marketing consultants can help you identify gap areas in your online presence.

Creating and maintaining an ongoing social media presence can be a challenge, especially if you’re the only one handling it. So how do you know if you need a social media analyst?

Digital transformation is essential in modern business. Refusing change results in being left behind. However, it’s crucial to understand why data and analytics are key to digital transformation to implement the strategies your business needs to succeed.

In this post, we’ll cover some of the specific benefits of digital analytics, which particular analytics are most important to pay attention to, and why a consulting firm like ours could be a wise investment for the growth of your business.

In the modern world, a company's digital presence dictates success. However, establishing a digital presence and generating traffic is a fine art that requires considerable experience and ability. This challenge is why a web marketing consultant is so crucial for small to mid-sized companies. Luckily, with Watermelon Analytics, we have over 20 years of experience analyzing data and turning underdogs into apex predators.

Here’s why small to mid-sized companies need web marketing consultants.

In today's digital age, having a strong online presence is imperative for businesses of all sizes. No matter what type of industry you're in, the first thing many potential customers will do when considering buying your products or service is check you out online. That's why SEO marketing has grown in popularity as much as it has over the years.

Watermelon Analytics SEO services give your business greater reach online and deliver qualified leads to you. Find out what keeps them ahead of anything else available.

Data is an invaluable resource. However, effectively utilizing data to optimize performance requires ample experience and expert knowledge. If you’re wondering how digital analytics tools can increase website traffic, you came to the right place! At Watermelon Analytics, we’re an independent analytics consulting firm with over 20 years of industry experience.

As businesses across various industries continue to operate in digital spaces at accelerated rates, the importance of big data has grown exponentially. These days, you can glean incredibly valuable insights about your current customers and target audiences.

The Internet is a place that’s always changing. Trends in online marketing can change without you noticing and can sometimes be difficult to measure. Are your marketing efforts out of touch or out of date? Here are some signs it’s time to change your online marketing plan.

Watermelon Analytics explains hiring a professional for online marketing vs. going DIY. A flourishing internet presence that takes time and skill to build. A professional, like Watermelon Analytics, offers actionable plans for effective marketing.

It’s not always clear how to balance popular holiday SEO with unique keywords in your web content. When you work with an experienced analytics company, they can provide invaluable insight.

Tracking social media metrics can help you understand what resonates with your audience and determine what changes you need to make for more effective marketing. Here is our New York independent analytics consulting firm’s 2021 predictions for social media analytics development.

Marketing is crucial to growing your business, and having a strong marketing strategy in place will help make your marketing efforts more effective. Hiring a data analytics company in New York can help you understand Google Analytics and Adobe Analytics as well as provide a variety of other benefits.

At Watermelon Analytics online marketing we introduce our clients to creative digital marketing solutions designed to meet their needs. For companies looking to implement a digital marketing strategy, it can be tricky to find an agency that is a good fit. Find out the four best ways to choose the right digital marketing agency.

Welcome to Watermelon Analytics! Our job is to ensure that your website is up to date and helping you win customers.

If you’re a small business owner in New York, you know how important it is to understand your audience. The market changes quickly and is often very competitive. So how can you keep up?