The Internet is a place that’s always changing. Trends in online marketing can change without you noticing and can sometimes be difficult to measure. It’s important to keep up with the changing Internet so your marketing efforts pay off and you can run a successful business.
Are your marketing efforts out of touch or out of date? Here are some signs it’s time to change your online marketing plan:
Marketing trends have changed
It can be hard to keep up with changing times when you feel your current marketing plan has already adapted to changes. Unfortunately, the marketing industry is always coming up with ways to optimize how we appeal to our audiences and share information.
It’s time to change your online marketing plan if it is more than a couple of years old. If you last updated your plan before 2020, chances are you’re missing out on new advances in marketing. We are constantly learning new things and develop new procedures based on what we know.
We’re not the only ones interpreting this new information. Artificial intelligence (AI), such as search engines, is always changing and indexing new websites. New programs to appeal to search engines are always popping up. It’s important to try and keep up with the latest news and trends among the industry’s best marketers.
Your website is out of date
Now more than ever, customers are seeking information from websties, social media, or search engines before directly contacting a company. Most of these inquiries come from mobile devices. If your website isn’t optimized for mobile browsing, it’s likely out of date.
Websites that are outdated turn searchers away from your company and towards the competition. Many people decide to trust a website based on small things such as the design and usability.
You don’t have a digital advertising budget
Most companies advertise online and are allocating more and more of their budgets towards digital ads and away from traditional print ads. If your marketing plan does not include a budget for online ads, it might be time to look into a new marketing plan that includes additional dollars for social ads, paid search ads, and other forms of marketing representation on the Internet.
In your new marketing plan, make sure to clearly define the amount of money you would like to or can put towards a digital presence in advertising. Figure out which ads will be the most effective and give you the best return on your investment.
You don’t know what SEO is
Search Engine Optimization (SEO) is the process of making improvements on your website and its webpages to appeal to search engines. If you aren’t familiar with SEO, it’s time to adjust your online marketing plan and learn how you can become visible to hundreds of millions of people who use the Internet.
SEO is a free way to drive traffic to your website. Making improvements like adapting to mobile view or editing your metadata can improve your chances of a search engine ranking your pages. Every company has unique marketing needs and can make adjustments no matter how complicated they may be. There are many free sources of information online that can assist with your optimizations. You can also pay digital marketing experts to optimize your site to increase traffic and conversions.
Is it time for a new marketing plan?
If you’ve checked off some of the signs on this list, you may want to consider a new marketing plan to help you reach your goals. What’s next? At Watermelon Analytics, we use collaboration and communication to help boost our cleints’ marketing performacne and drive leads.
As a New York-based ditial marketing agency, we are experts in creative and strategic marketing solutions for agenices and marketing professionals all over the United States. Let us help you get your online marketing plan updated to where it should be so that you start seeing the results you want. Reach out to us to get started.