As a small or midsized marketing agency, you probably pride yourself on the services (and results) you get your clients. But do you make it a point to regularly check up on their analytics as well?

Using analytics to inform your decisions can make a world of difference in your SEM campaigns. But maybe you don’t have the manpower to do so right now, or maybe analytics just isn’t your team’s strong suit. If so, we’re here to help take some of that load off of your shoulders.

Here’s how our SEM analytic services can boost the current marketing services you offer to your clients.

1. SEM analytics show how your marketing strategy is performing

You can set as many marketing goals with your clients as you want, but you won’t be able to measure them without having accurate data on your campaigns’ performance as well. SEM analytics collect data on these campaigns and show how they’re performing — and whether or not you need to adjust your strategy to account for your findings.

This is important regardless of what kind of budget you’re working with. With smaller budgets, every dollar counts, so you need to be especially careful with your decisions to ensure you maximize every advertising dollar you spend. On the other hand, you may be tempted to let campaigns with larger budgets run their course, but you can easily blow your entire budget on poorly-planned out campaigns if you’re not careful.

2. SEM analytics services help your agency make data-driven marketing decisions

Once you know how your campaigns are doing, you’ll then need to make adjustments to your SEM strategy.

Analytics show what areas of your strategy need updating, and they’ll point you in the right direction to take moving forward — like what campaigns need to be turned off or changed, or if a new marketing opportunity has come up that you can take advantage of.

3. Our SEM analytics offerings allow your team to focus on bringing your clients results

Parsing through endless rows of analytics data and interpreting them for your clients can be a time-consuming task — and when you’re working with many clients at a time, it can be downright impossible.

By allowing Watermelon Analytics to handle this aspect of your business, you can focus instead on delivering results and creating effective marketing strategies to help your clients succeed online.

Schedule a call with Watermelon Analytics today

When you’re looking for a company to help you with the marketing services you offer to your clients, turn to the experts at Watermelon Analytics.

As an independent analytics consulting firm with 20 years of experience, we offer strategic interpretations of our customers’ data, so you can focus on the activities that increase your bottom line. In addition to SEM analytic services, we also offer our expertise in Google Analytics, social media analytics, and search engine optimization.

If you’d like to learn more about how we can help your marketing agency scale to greater heights, book an appointment with our team by filling out the contact form on our website. On the other hand, if you’d like to speak to a member of our team directly, you can call us at 908-239-2568.