Marketing is crucial to growing your business, and having a strong marketing strategy in place will help make your marketing efforts more effective. However, you can’t just create a plan and forget about it. You must use website analytics, social media performance data, and more to see how your strategy is working and to determine if there’s anything you need to adjust. Trying to review, understand, and act on the information on your own can be a huge undertaking. Hiring a data analytics company in New York can help you understand Google Analytics and Adobe Analytics as well as provide a variety of other benefits.

Work with experienced data analysts

One benefit of hiring a data analytics company is you get a team of experts working on your behalf. They’re skilled and experienced in this field and have a strong understanding of Google Analytics and Adobe Analytics, as well as social media, SEO and SEM. They know what data to look at, how to interpret it, and how to turn that data into actionable advice for your business. This also gives you peace of mind knowing the data is being properly analyzed and knowing you’re going to receive knowledgeable insight and advice.

Better understanding of your audience

Customers are the reason your business is able to grow and even exist. Knowing your audience’s demographic information, like location, age, and gender, as well as their interests and motivators, can help you understand how to capture their attention and convert your audience into paying customers. A data analytics company will review such data and report back to you, so you better understand the audience you’re talking to and know what messaging to use to generate leads.

Make decisions based on evidence

You could guess who your audience is, guess what information or content they find valuable, and guess on what tactics will work best for your business. Maybe you’ll succeed, maybe you won’t. Either way, if you're making decisions based on guesses, you won’t be as successful as if you were making decisions based on actual evidence. Data analysts will study your data, determine patterns and trends, and provide helpful information related to your marketing efforts. This way, you can make decisions based on evidence, not assumptions.

Gives you time to focus on other things

As part of a small or medium-size business, you and your teammates have a lot on your plates already, and analyzing data can be a time-consuming, headache-inducing process. Instead of pulling your employees or peers away from their normal tasks to work on data analysis, you can outsource data analysis to a data analytics company in New York. Letting the data experts handle that work lets you get back to focusing on your own area of expertise and the tasks at hand.

Do you need a data analyst?

While you’re able to look at the data yourself, you’re going to get more out of that data with the help of an analyst. The data analyst will review the data, help you understand it and what it says about your current marketing efforts, and provide recommendations on how to adjust your efforts to achieve the best results.

About Watermelon Analytics

Watermelon Analytics is an independent analytics consulting firm that provides a strategic interpretation website, social media, SEO and SEM data. We work with small to mid-sized marketing agencies to help them boost marketing efforts and drive leads. With more than 20 years of experience, we have a boutique approach and offer a personal touch.

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