If you’re a small business owner in New York, you know how important it is to understand your audience.

The market changes quickly and is often very competitive. So how can you keep up?

Watermelon Analytics helps your company thrive with the use of data analytics. Data analytics is the process of analyzing and understanding your clientele’s past behavior and anticipating what they’ll do in the future.

While you probably know how your customers have behaved in the past, figuring out why they’re doing it and what they’ll do next is a whole other ball game. This takes time, experience, and education. Which is why you need a data analyst for your company.

I started Watermelon Analytics because I wanted to help start-up companies find success through data and statistical analysis. And small businesses, in particular, need this kind of information to help them survive.

But a lot of business owners don’t fully understand what data analytics is, or how it can help their company grow. Sometimes they’ll rely on short term solutions or trust that they can handle analytics on their own. This rarely works, and often creates setbacks that could have been avoided.

This is why you should seriously consider hiring someone to handle data analytics.

Being proactive about understanding your audience’s behavior will ensure that you know what to do next to help your company reach the next level.

Think of it like this: If you’re a beginner comedian, it takes time to learn about your audience. Eventually, you’ll be able to anticipate what kind of jokes they’ll enjoy. But a seasoned comedian already knows their audience. Their training and experience help them tell a winning joke every time. Because of this, they can easily anticipate what people will laugh at.

Hiring a data analyst is like hiring an experienced comedian to help you win your audience over quickly and effectively.

Here’s how:

The What and The Why

A data analyst investigates several aspects of your audience. They’ll study The What, which describes what behavior your audience already does. They’ll also study The Why, which deciphers why they might behave a certain way.

This information helps you understand what your clientele has done thus far and why they’ve done it. However, The What and The Why alone won’t tell you won’t help you succeed.

The What Will and The Why Will

Data analysts will be able to predict The What Will, which helps forecast what your audience will do next. They also can predict The Why Will, which is reasoning as to why they believe an audience will behave a certain way.

This information is key to increasing profit, optimizing performance, and creating improved products or services.

As a small business owner myself, I know that New York businesses in particular benefit from working with a professional data analyst. The New York market moves quickly and is very competitive. Trends can change on a dime, and working with someone who has experience in statistics and analytics can help you stay ahead of the curve.

With Watermelon Analytics on your team, you’ll be able to understand your current and potential audience. You’ll be able to anticipate their behavior, cater to their wants and desires, and improve your business’s performance in the long run.

If you’re wondering if a data analyst could help your business grow, let’s talk! I have years of experience and am passionate about helping small businesses thrive. I’d be happy to discuss your company’s needs and provide you with a customized quote.

I’m looking forward to working with you soon.