Building a small business can be challenging. You’re trying to compete against larger and more established businesses in your area, and you might not have a complete understanding of what it takes to go up against the giants. At Watermelon Analytics, we offer small business marketing consultants who can help you identify the most cost-effective and efficient ways to market your business in a competitive market. We’ve created a short guide below with three ways we can help.

Address current strategic problems

It’s not uncommon to have some cracks in your marketing strategy when you’re starting. After all, not everybody who starts their own business is going to be up-to-speed on current marketing trends. Our marketing consultant can help you go through your current marketing strategy to identify the areas where you’re finding success and the parts where it seems the wheels are spinning in place.

Marketing can sometimes be a copycat game. For instance, you might have taken a page out of the book of one of your competitors in an effort to go up against them in paid search engine ads. Getting competitive with paid ads gets expensive very quickly, and that might be only a small part of their strategy. We can help you identify other areas where you can be more competitive with others in your industry with more affordable and practical tactics like a strong SEO strategy.

Create a defined marketing strategy

A direct and defined marketing strategy is always the best approach to take. Consider you’re going out looking to hunt for your dinner. Your survival depends on your ability to find an animal to bring back to camp, so you’re not going to wander aimlessly, waiting for something to cross your path. Instead, you’ll do your best to track animals and go to them. A marketing strategy is the same. It’s better to identify ways to get your brand in from your customers rather than waiting for them to find you. Your defined marketing will influence all your marketing decisions going forward.

Provides an outside perspective

It’s easy to get tunnel vision when building a marketing strategy because you have specific goals in mind and ways you believe will be the best to achieve them. Bringing in a small business marketing consultant is a great way to get an outside opinion. Having a different perspective in the room will help you to look at your approach from a different angle. Rather than trying to find ways to stick to the box that you’re familiar with, a consultant brings experience from many different areas that will help you to see new and innovative ways to market your business.

A small business marketing consultant will bring a toolbox loaded with fresh ideas that can be presented to your team. It’s important to keep an open mind as not everything that seems beyond your budget at the beginning will be out of reach. Sometimes it takes a point to jump from to get started, and you can build momentum from there.

Schedule a call to get started

If you’d like to learn more about how our small business marketing consultants can help your business, reach out to us at Watermelon Analytics. We’re experts in digital marketing and will help you reach your full potential with strategic marketing. Schedule your call by using our booking tool, or reach out with your questions. You can give us a call at 908-239-2568 or send a message using our online contact form.

We look forward to working with you and building your marketing strategy.