Plenty of business owners understand that they need to have social media accounts for their business.

However, creating and maintaining an ongoing social media presence can be a challenge, especially if you’re the only one handling it.

So how do you know if you need a social media analyst?

All kinds of businesses in New York rely on social media analysts to keep their social media accounts in line. And while it may seem like an extra expense, it’s a worthy investment that will likely help your business grow. Here are some signs that you might need a social media analyst for your business.

You need help tracking data and engagement

Most people know it’s important to post content to your social media account a few times a day. But do you know what time of day is best for posting your content? And can you remember what kind of posts gets the most engagement? A social media analyst will be able to track engagement and decipher data from all of your posts. This information can help you better understand your audience to create impactful social media content that capitalizes on your audience’s activity.

You want to understand social media performance

Let’s say you post a picture to your Instagram and Twitter account. For some reason, it gets a lot of activity on Twitter but very little interaction on Instagram. Wonder what the difference is? A social media analyst can help you understand why certain posts do well and can create in-depth reports about your social media performance.

You aren’t sure how to create a social media schedule

When it comes to running a business, there are plenty of things that call your attention throughout the day. And many business owners don’t have time to sit down and manage their social media accounts. A social media analyst can help you anticipate activity and engagement patterns of your audience so that you can develop an impactful social media plan. This will allow you to schedule your posts for weeks to months in advance, freeing you up to focus on more time-sensitive matters.

You want help in case of a crisis

It’s all hands on deck when your business needs to manage a crisis. Whether you need to respond to an upset customer, inform customers of changes during a weather-related emergency or connect with your audience regarding a national issue, it’s important to have someone involved on your social media account. A social media analyst can research how other companies respond and develop an appropriate social media strategy that aligns with your business’s values and needs.

Social media is here to stay, so it’s crucial to have a social media analyst that can support you and your business. Here at Watermelon Analytics, we believe in holistically dissecting your social media. We can review areas that need attention and capitalize on your existing strengths.

Contact us today to learn more about our social media analytic services. We look forward to working with you!