Watermelon Analytics explains why small to midsize businesses should hire a professional for online marketing vs. going DIY. When you first move your business online, it’s easy to get sucked into the mentality that you can do everything yourself. Easy-to-use website templates and how-to blogs fill the internet, making it seem effortless and natural to run marketing campaigns.

But the reality is building a flourishing internet presence with online marketing is a skill that takes time to develop and hone. Many small business owners don’t have the time to learn a new skill and focus on maintaining it.

Sometimes DIY marketing isn’t enough.

Even with a fantastic product or service in an underserved market, you might find that you’re not getting the traffic or the conversions you need to build a successful business. It’s frustrating to invest money and time into something that isn’t generating results.

Going DIY with online marketing has some definite benefits:

• More affordable than hiring a professional.
• Copy and advertising are written in your voice and feel authentic.
• You get to learn new skills.

By doing DIY marketing, you may find that you naturally connect with your existing audience and see a high conversion rate from your ads and website.

However, feeling frustrated by your marketing efforts is natural and more common. There are some genuine downsides to DIY online marketing:

• You’re spending time away from your business: writing copy for ads, social media posts, and blogs is all time away from running your company.
• It’s hard to do well: website templates will only get you so far, it’s possible to spend a lot of time on something and have the final product fall flat.
• There’s a lot of data to understand and interpret: if you do not see the traffic or conversions you want from DIY, it’s hard to know why.

Working with a professional, like Watermelon Analytics for online marketing, you’ll understand the data and get actionable plans for more effective campaigns.

What does an online marketing professional do?

If you’re new to eCommerce and having a web presence, you might be unsure of exactly what an online marketing professional can do for you. Maybe you’re paying for advertising on Google, Facebook, and Instagram, but you don’t see the ROI you expected. Here are a few things a marketing professional can do:

• Develop a marketing campaign: they’ll look at your product, audience, and location and create a campaign that captures the intersection of all three.
• Implement and maintain your marketing: they’ll post to social media, track SEO/SEM and website traffic, collect data and present you with interpretations.
• Adapt your marketing strategy to succeed: understanding why a campaign isn’t working is key for developing successful marketing.

A professional takes the time to get the in-depth information you need to run a successful marketing campaign, such as consumer and competitor data.

When you partner with Watermelon Analytics for online marketing, we look at metrics across social media and your website to understand your consumers and adapt strategies to generate conversions.

Schedule a call to find out how Watermelon Analytics’ online marketing strategies can grow your audience and fuel your conversion rate.

When you work with a professional vs. DIY online marketing, you access a wealth of knowledge and experience regarding online marketing’s full potential. The internet encourages us to believe we have the tools to run our own marketing campaigns these days.

While the tools are accessible to all, a professional expertly wields them to get results. Watermelon Analytics provides a strategic interpretation of your online data. We look at GA/Adobe analytics, social media performance, SEO, and SEM to develop effective, data-driven marketing strategies. Schedule a call to talk about your marketing needs today.