As businesses across various industries continue to operate in digital spaces at accelerated rates, the importance of big data has grown exponentially. These days, you can glean incredibly valuable insights about your current customers and target audiences. However, dissecting the vast amount of information you have and truly understanding what it means for your business isn’t always easy, and if you’re not grasping the complete picture, it’ll negatively impact your bottom line.

Luckily, companies like Watermelon Analytics are happy to provide our business analytics service tools to business owners just like you to help you parse through the data and create viable growth strategies. We do this by focusing our efforts on the following aspects of your organization.

Parts of your business that’ll benefit from our business analytics service tools.

Search engine optimization strategies.

In today’s digital world, the first step in many consumers’ purchase journey is to research the product or service online. That makes your company’s positioning on the most popular search engines paramount. The difference between being found on the first page of the search engine compared to the second or third is significant, so it’s understandable why business owners are searching for creative ways to organically improve their spot. Search Engine Optimization (SEO) is one of the best ways to do this.

Our team of marketing analysts will use our business analytics service tools to do a deep dive on your SEO strategies and determine how effective they are at bolstering your ranking. Whether it’s choosing the right keywords for the product you have and the audience you want to target, teaching you the formatting tricks to improve your results, or ensuring the content is engaging, we can assist your overall efforts for a more effective SEO plan.

Search engine marketing campaigns.

If SEO content is considered an organic method of bolstering your search engine rankings, then Search Engine Marketing (SEM) is a more manufactured approach. With SEM campaigns, you are buying a prime location on the search engine’s result page, so you’re clearly labeled as a viable provider of the good or service the user searched for online. These are the listings you see with the word “Ad” next to them.

Since purchasing this type of positioning eats into your overall marketing budget in a way that SEO strategies don’t, it’s imperative that you use them wisely and effectively. That’s where our team comes into play. We’ll use our business analytics service tools to understand the level at which your ads are converting clicks to viable leads and increased sales. We can help you craft new marketing strategies that maximize the conversion of your paid ads and ensure your marketing dollars are being put to best use.

Website analytics.

Simply having a website for your business isn’t enough anymore. You need to actively manage it and optimize it to achieve tangible results, and our team can help you do just that. Using our expertise and analytics tools, we can show you exactly how well your site performs at earning you new leads and helping you close new deals.

By crunching the numbers on data such as click-through rate, time spent on page, number of interactions, and bounce rate, we can highlight the portions that are performing well while creating solutions for the ones that aren’t. The end result is a website that is perfectly tailored to the user-journey of your target demographic and designed to deliver actual results.

Does your business need help analyzing its data?

Then reach out to our team here at Watermelon Analytics and let us show you how our business analytics service tools can help. Founded by Andrew Lange-Abramowitz, our New York-based team specializes in analyzing your company’s data so we can create new marketing solutions that’ll bolster your success. Learn more about the various services we offer, or you can connect with us online to set up your initial consultation.