Data is an invaluable resource. However, effectively utilizing data to optimize performance requires ample experience and expert knowledge. If you’re wondering how digital analytics tools can increase website traffic, you came to the right place! At Watermelon Analytics, we’re an independent analytics consultancy with over 20 years of industry experience. Our personal touch and strong industry connections truly set us apart.

Here’s how digital analytics increases website traffic:

Customer journey

A major benefit of digital analytics tools is they provide insights into the customer journey.

These tools provide indispensable insights into each step of potential customers’ journeys who come across your brand. This enables you to optimize that journey in unprecedented ways. Ultimately, this generates more conversions and traffic.

Imagine you’re losing customers at a specific point in the journey but have no idea. With these tools, you can see precisely where you’re losing visitors and consciously reform these areas.

Also, it’s not just about new traffic. Returning traffic is just as important. Understanding why customers do or don’t come back is imperative. It helps you develop and establish loyalty and relationships with valued clients.

For example, you might discover you need to:

• Provide free services or products
• Expand content resources
• Cultivate an interactive culture and community online
• Make each offering explicitly visible on each page through CTAs

Most importantly, your customer journey needs to be both satisfactory and unique. This keeps customers returning and prevents prospective clients from bailing. With Watermelon Analytics, you’ll understand how people discover your website, their experience, and why they return.

Data-based decisions

Data and numbers don’t lie. This is precisely what makes data so invaluable. Using data to make major decisions is one of the surest ways to boost traffic.

With digital analytics tools, you’ll get an idea of what’s working, what’s not, and what steps you need to take next. Data provides a neverending treasure trove of information that can maximize your traffic and conversions.

There are different kinds of reports that are supremely helpful. These include:

• Audience reports. These enable you to understand audience profiles and interests. These even help determine what devices people use most when browsing your site and what devices are associated with the highest bounce rates.
• Conversion reports. These enable you to determine if your business is meeting its targets. Understanding what strategies and efforts are most successful goes a long way in making meaningful decisions to increase traffic.
• Behavior reports. These enable you to assess how visitors interact with your site. This is a great way to enhance customer experiences and maximize your content engagement potential.
• Acquisition reports. These provide insights into how your website is discovered. Understanding primary sources of traffic provides an excellent basis for decisions.

However, it’s important to understand that unpacking and comprehending data can be extremely difficult. If you don’t know what you’re looking for or how to use it, all you have are a bunch of numbers and metrics.

This is why you need a firm like Watermelon Analytics. With two decades of industry experience, we analyze data with an expert eye so you can generate more traffic, more conversions, and more profit.

Schedule a call now to start boosting your traffic!

Used correctly, data is a superpower. It enables you to read minds. If you need digital analytics tools to evaluate data and maximize traffic, Watermelon Analytics is your best option. We tailor solutions to your unique needs. Deciphering what data is telling you is difficult if you don’t speak the language. Luckily, we’re fluent. Schedule a call now to start boosting your traffic!